Watching the ever-evolving landscape of the internet of things, Lainey has had a wide variety of experiences when interacting with technology. Endless scrolling, confusing layouts, and vague instructions have made everyday tasks daunting. That is why she creates digital interfaces that are a better experience for the end user. Rooted in the study of human cognition and consumer behavior, she designs interactive technology that is accessible and interesting to a variety of audiences. This is achieved with a multitude of digital applications and backed by industry-specific research. She provides frictionless experiences for a variety of businesses and their consumers, whether it is educational, promotional, or specific to a particular service, with one ultimate goal in mind: to eliminate struggle. She believes that the human experience should never come second, nor should anyone ever feel barred from certain tools or software, merely because they were forgotten during its creation.