Cashmans Horse Equipment

May 2024 – Current Delaware, Ohio, United States

After my first year of university, I began an internship at Cashmans Horse Equipment and Feed Store as a Sr. Digital Design and Technology Specialist Intern. I have worked in multiple areas including marketing, data management, IT services, and photography. My role has since evolved to a Systems Integration Specialist & Marketing Consultant and then currently a Systems Integration Manager.

Sr. Digital Design and Technology Specialist Intern, ’23 – ’24

Primary responsibilities included:

Supported data cleansing, normalization, and product taxonomy development for implementation of a new POS system, ensuring accurate and structured product data.
Developed SOPs and assisted with employee training to support system adoption and operational transition.
Supported digital content and product data initiatives across e-commerce and marketing operations.

Systems Integration Specialist & Marketing Consultant, ’24 – ’25

Primary responsibilities include:

Led end-to-end product data migration to Lightspeed X, validating data accuracy, integrity, and operational readiness throughout the POS implementation.
Developed and maintained integrations across Lightspeed E, TaxJar, ShipStation, WooCommerce, and Klaviyo, connecting POS, e-commerce, tax, shipping, and marketing systems.
Managed WordPress e-commerce functionality and supported system configuration, troubleshooting, and ongoing platform improvements.
Led employee training and user adoption while coordinating system processes and supporting digital operations.

Social Media Posts

For their marketing, I created social media campaigns for platforms such as Instagram, Facebook, and YouTube. Some campaigns included advertising new product releases, drumming excitement for local events the store is participating in, and demonstrating proper safety and construction techniques with the horse equipment.

E-Commerce & POS Data Management

Over the course of the past few years, Cashmans has switched point of sale systems twice. During both transitions, I was the point-person, handling all data transfers regarding the products sold at the store. This included learning the new POS system and connecting it to both the in-store registers and the e-commerce website. This work also included organizing and updated product information such as descriptions, photos, keywords, categories, etc.

Within both the point of sale and e-commerce platforms, work had to be done to allow the
connection of all three platforms. Part of my responsibilities included devising the correct way to manage the product information across all three platforms (online, in-store, and call-in delivery). For this, I utilized excel formulas, data imports, and other tools.

Platforms Frequently Utilized

Figma
Adobe Suite (Illustrator, Photoshop, etc.)
Canva
Klaviyo
Mailchimp
Lightspeed POS (X Series & E Series)
RAPID POS
Quickbooks Accounting
WooCommerce
WordPress
Zapier
Excel

Website Maintenance

Email Marketing

New Product Emails

A common email campaign sent out included announcing new products. These emails gave critical information about the product, listed any promotional deals surrounding it, and educated new buyers on how to use the product.

Upcoming Event Reminders

Events such as trade shows, tax holidays, and community outreach were all promoted via email campaigns. This gave pertinent event information to the customers while promoting Cashmans’ products.

Customer Notifications

Notification emails are especially important. These include customer receipts and system notifications such as information adjustments. These emails utilize code to pull consumer data from other platforms such as the register system.

Systems Integration Manager, ’26 – Current

Primary Responsibilities Include:

Led evaluation and implementation of a new e-commerce and POS technology stack, conducting requirements analysis, platform testing, user acceptance testing (UAT), and workflow validation.
Defined system and integration requirements and managed an external consulting partner through website development and technology implementation.
Configured and managed Shopify integrations with Katana, QuickBooks Online, and ShipDuo, supporting inventory management, accounting, fulfillment, and shipping workflows.
Led product data migration and validation initiatives while supporting development of enhanced website filtering and product discovery functionality.
Led employee training and system adoption, developed SOPs, managed software support and vendor relationships, and coordinated cross-functional IT and marketing projects