Sept. 2026 – Oct. 2026 Delaware, OH
For Midwest Supply Company, I led the full brand identity development process, beginning with in-depth branding questionnaires to understand the company’s values, audience, and position within the wholesale supply industry. Drawing on those insights, I designed multiple rounds of logo concepts, refining each iteration through client feedback until we arrived at a mark that reflected the company’s reliability, strength, and Midwestern roots. I then developed a comprehensive brand kit, including the finalized logo suite, color palette, typography, and usage guidelines, giving Midwest Supply Company a cohesive and professional visual identity that can be applied consistently across print, digital, and packaging materials.
Logo Design
Process Documentation
Initial Draft of Logos
Second Draft Of Logos
Final Version of MSC Logo
